enters its second decade of successful business, reflecting on its most significant accomplishments and its vision for continued industry leadership.
Founded by Benjamin P. Sayers in 2002, Buffalo-based VoIP Supply has grown rapidly and continuously—adding revenue, profitability, and staff—with a sustained compound annual growth rate for the entire decade exceeding 20 percent. VoIP Supply's annual revenue in 2011 exceeded $21.5 million, double its 2005 annual revenue despite an industry-wide downturn in 2008-2009, supported by its staff of 36 full-time employees.
VoIP Supply delivers seven thousand product SKUs from 90 vendors, to more than its 120 thousand customers.
VoIP Supply attributes this sustained growth to its focus on providing value to its customers especially in vertical markets like telephony, video and voice-over-IP. By focusing on its core expertise, it delivers in-depth product understanding to its customers, with expert technical support for provisioning and installation. Unlike other web-based retailers, VoIP Supply has created its own category and has become the leading vertical-etailer, or v-tailer. By hiring right, their team members are experts in the entire range of products it offers. That expertise is one way VoIP Supply has become a value leader in ecommerce. By having a tight focus on vertical market sectors VoIP Supply successfully provides value to customers looking for products in the product and services verticals it now operates in.