
As experts continue to call out the latest signs of an approaching recession, businesses respond by cinching up their budgets. But, for those already tasked with keeping their bottom line lean, new ways of cutting costs are getting harder to find, says Bryan Martin, CEO of Internet phone service provider 8x8, Inc.
"In an economy like this, there's a gut reaction to put the breaks on new spending. But, we often overlook the fact that there is room to cut the day-to-day costs of doing business," Martin says.
From remote towns to large metropolitan areas, businesses are adding Internet-based digital phone service to their short list of cost-cutting measures.