VoIP Goes Hollywood

VariTalk and VoIP announce the launch of a personalized messaging campaign for the new hit show 30 Rock, which premiered Wednesday, Oct. 11 on NBC and features famous actor and Golden Globe nominee Alec Baldwin and Saturday Night Live cast members Tina Fey and Tracy Morgan. The messaging campaign allows fans to send personalized phone and e-mail messages from 30 Rock’s Alec Baldwin through the website: http://30rock.nbc.com.

VariTalk is best known for the highly successful personalized phone message marketing campaigns for "Snakes On a Plane" featuring the voice of Samuel L. Jackson and for “Americas Next Top Model” featuring personalized voice messages from Tyra Banks. VoIP, Inc. is VariTalk’s preferred VoIP (Voice over IP) service provider for these campaigns.

VariTalk's Chief Executive Officer Frederick Lowe commented, "The demand for personalized services is growing rapidly and these campaigns underscore the success of this technology and the benefits it has to offer the entertainment world,” he said. “We’re excited to have VoIP, Inc. as our preferred VoIP service provider for these campaigns, as we’ve seen 100% reliability with their innovative and robust VoIP technology. We expect demand for our services to reach unprecedented levels as this new wave of viral marketing catches on, and we know that VoIP, Inc. will be able to handle the growth.”

"VariTalk has the best reputation in the entertainment business for successfully driving creative marketing campaigns that leverage the latest technology innovations. We’re excited to be working with VariTalk to bring the 30 Rock campaign and others to market,” said VoIP, Inc.’s Chief Technology Officer Shawn Lewis.

Lewis added, “Our VoIP technology is unmatched in the industry – it’s highly flexible, scalable, reliable, and field proven through VariTalk’s high-profile personalized voice marketing campaigns and others, such as our Click to Call service for the NFL Network and Google.”

Posted on Dec 20, 2006  Reviews | Share |  Digg
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Robert Yorke
Wednesday, 20 December 2006 15:46
Marketing Sherpa is running a case study today on a similar campaign, powered by eStara's Click to Call, that combines video and voice.

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