announces the launch of advertising in Skype software, which will appear in the Home tab of Skype for Windows starting this week. This move represents the first time that advertising will appear in Skype, giving brands a unique opportunity to be part of the Skype experience, which has enabled millions of people around the world to do things together when they’re apart through voice and video calling, instant messaging, conferencing, and more.
Skype has partnered with leading advertising companies: Meebo in the US, Ad2One in the UK, and Ströer Interactive in Germany to sell advertising for Skype in each of their respective markets.
With 145 million average monthly connected users for the fourth quarter of 2010 and 29 million concurrent users at peak times, Skype’s reach and engaged user base makes it an attractive platform for brands to market their products. The first advertisers to sign up with Skype include: Groupon, Nokia, Universal Pictures, and Visa.