Google Enters Partnership for TV Ads Trial

EchoStar and Google have entered into a partnership agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network's 125 national satellite programming networks. Google will have access to a portion of DISH Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google.

This partnership extends Google's current advertising platform to a national TV audience with the aim to deliver more relevant and measurable ads. EchoStar and Google are working together to provide automated online campaign planning, scheduling, delivery and measurement of ads on the DISH Network.

Read more on Google's TV Ads Trial.

Posted on Apr 03, 2007  Reviews | Share |  Digg
Filed in:
All comments require the approval of the site owner before being displayed.

Post a Comment

Please use a valid e-mail address. Your address will not be publicly visible and is only a means for us to contact you when asked. Thank you.

Name
E-mail
(will show your gravatar icon)
Home page

Comment (Some html is allowed: )  

Enter the code shown (prevents robots):




  All brand, company, and product names are trademarks or registered trademarks of their
  respective owners. © 2012 VoIP Monitor. All rights reserved. Privacy Policy  Terms