Five Year Old Sold to Undisclosed Venture has been acquired by an undisclosed buyer. Company founders and Denver entrepreneurs Eric Laughlin and Gary Gaessler successfully built and sold the company over a five-year period. Founded in late 2003, features an interactive online search tool which helps shoppers find the best residential and business VoIP service providers based on price, features, local availability, and user ratings and reviews. Last year, the company announced it had helped 5 million visitors find, compare or purchase VoIP provider services -- a number that has swelled to more than 8 million.

"As the demand for making the switch to VoIP service has grown, so has the popularity of the site," said Eric Laughlin, co-founder and former CEO of "The site is the most comprehensive source for both consumers and business owners to learn about VoIP, gather information and purchase service. There was a significant need for that information when we launched the site, and it's no surprise the site continues to be successful as demand for VoIP grows."

Co-founder and investor Gary Gaessler attributes much of the company's success to a solid business model, top management team and effective marketing and public relations. "The site quickly became a leading resource for VoIP information and appeared in national media such as the Wall Street Journal, BusinessWeek, The New York Times,, and The New York Daily News. Essentially, the key to driving site traffic was to show people that there was a better, less expensive way to make local and long distance calls."

The financial terms of the deal were not disclosed.

Posted on May 01, 2008  Reviews | Share |  Digg
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