Starbucks and AT&T Partner to Offer Free Wi-Fi at Starbucks Stores

Starbucks plans to deliver AT&T Wi-Fi service at more than 7,000 company-operated Starbucks locations across the United States. The initiative brings together two of the most recognizable global brands to create a powerful and convenient online experience for consumers and business customers. Starbucks and AT&T will offer a mix of free and paid Wi-Fi offerings at Starbucks stores to meet the needs of both frequent and occasional Starbucks Wi-Fi customers.

The initiative further expands the AT&T Wi-Fi network, already the largest in the United States, to more than 17,000 U.S. hot spots and more than 70,000 globally.

Beginning this spring, Starbucks Card holders can enjoy up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million qualifying AT&T broadband and AT&T U-verseSM Internet customers will have unlimited free access to the Wi-Fi service. In addition, more than 5 million of AT&T's remote access services business customers will be able to access Wi-Fi service at Starbucks locations. AT&T will soon extend the benefits of Wi-Fi at Starbucks to its wireless customers.

As an added benefit for the more than 100,000 Starbucks partners in the U.S., all Starbucks partners will receive free AT&T Wi-Fi accounts allowing them to use the network in Starbucks company-operated locations offering Wi-Fi access.

In addition to the free Wi-Fi access for qualifying AT&T customers and any Starbucks Card holder, customers will be able to purchase tiered access to the AT&T Wi-Fi network at Starbucks at attractive price points. For a two-hour period, customers will pay just $3.99 per session. Monthly membership will also be available for $19.99 per month, and will include access to any of AT&T's 70,000 hot spots in 89 countries around the world.

AT&T business customers who subscribe to remote access services can also enjoy unlimited, flat-rate access plans at any Starbucks location offering Wi-Fi service or at other AT&T Wi-Fi hot spots.

Additionally, AT&T is providing Starbucks an enterprise-class network with increased bandwidth and redundancy. AT&T's underlying network technologies will enable a wide range of business applications and help Starbucks stores operate more efficiently.

The availability of AT&T Wi-Fi service at Starbucks will take place on a market-by-market basis with store implementation beginning this spring and completed by the end of the year.

Posted on Feb 11, 2008  Reviews | Share |  Digg
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