Exclusive Line of Broadband Headsets to Market

Verizon, a leader in delivering broadband services, and GN Netcom, a world leader in innovative hands-free audio solutions, announced a licensing agreement to introduce a series of Verizon-branded headsets for use with broadband services and applications, including online gaming and IP telephony.

The headsets complement the retail sale of Verizon broadband products and services and leverage the capabilities of Verizon's networks, including high- speed DSL and the company's new, advanced fiber-optic network, which delivers high-quality voice, data and video services at unprecedented speeds. GN Netcom will produce, ship, and provide technical and customer support for the broadband headsets. Terms of the agreement were not disclosed.

"We will enhance our customers' broadband experiences by offering them innovative headsets that are hands-free, convenient and have superb sound quality," said Andrea Fant-Hobbs, vice president of brand management and media services for Verizon. "The headsets are the perfect complement to our services, including online gaming, music, video and other entertainment services. Our relationship with GN Netcom directly supports our commitment to provide our customers richer, deeper, broader communications experiences."

David Wood, senior vice president and general manager for GN Netcom's North American operations, said, "As the use of broadband applications continues to rise, so does the need for high-quality headsets. Together with Verizon, we are responding to this increased demand as more consumers realize the benefits of headsets, including increased freedom and functionality across broadband applications."

The licensing agreement provides Verizon and GN Netcom with a complementary distribution opportunity in the marketplace, while allowing GN Netcom the opportunity to further penetrate and expand into new headset segments such as telephone accessories, online gaming, VoIP and Web calling.

The agreement between Verizon and GN Netcom was facilitated by Brandgenuity LLC, a New York-based licensing agency. Louis Drogin, managing director at Brandgenuity, said, "We are excited to bring one of the most trusted brands in communications that is also one of the most respected companies in the world together with the global market leader in headsets."

Posted on Jul 27, 2006  Reviews | Share |  Digg
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