announced that it purchased the 1-800-TALKTIME registered trademark and other assets from Creative Marketing Associates, Inc
. The terms of the Asset Purchase Agreement were not disclosed.
"VoIP, Inc. is committing substantial financial resources to promoting our new brand," said Steven Ivester, CEO of VoIP Inc. "1-800-TALKTIME is the brand that will be used for a new retail voice-over-IP, subscriber-based telephone service, competing head-to-head with the likes of Vonage and AT&T's CallVantage. Until now there has not been a true brand connection to VOIP service. Just like Kleenex, Xerox, Coke, Clorox, Windex and other household names, 1-800-TALKTIME will become the name synonymous with VOIP services.