has agreed to a major distribution deal with Spice Mobiles, leader in innovative handsets in India. New Spice Mobile handsets will have the Nimbuzz application pre-installed for users to chat, message and send files on the go; and Spice Mobiles becomes a major distribution partner to join Nimbuzz's global Manufacturer Affiliate Program.
From December most of the new Java and Windows Mobile handsets will be rolled out to the Indian market via Spice Mobiles' approximately 25,000 retail outlets with the full Nimbuzz communication portfolio installed.
The addition of Nimbuzz will be announced to Spice Mobile customers by a multi-territory marketing campaign including Nimbuzz logos, links and service description on the Spice Mobiles website, POS promotions, and links to Nimbuzz on its WAP Portal.
The Spice Mobiles deal is a global contract. In addition to India, pre-installed Spice Mobiles devices will be sold in other APAC territories. Customers will be able to communicate with the growing community of Nimbuzz subscribers in over 200 countries, using Nimbuzz for features such as social networking, instant messaging, location and file sharing. Gartner expects India's mobile user base of around 300 million to reach 737 million by 2012. Price Waterhouse Coopers reports the Indian mobile VAS market will reach $2 billion by the end of 2008 and expect it to account for 18% of operator revenue by 2010.