Fusion Telecommunications International, Inc., a global VoIP service provider, announced that it has entered into a retail marketing alliance with MasterCard Worldwide to offer its suite of premium paid Efonica services to MasterCard cardholders. As part of the agreement, Fusion will market its premium paid Efonica VoIP services via http://www.mastercard.com.

"Fusion is very pleased to enter into this alliance to market our premium paid Efonica VoIP services to MasterCard cardholders. We believe we have created a significant promotion for MasterCard that will enable its cardholders to realize the substantial benefits of Efonica while allowing Fusion to drive sales of our paid Efonica services," said Matthew Rosen, President and CEO of Fusion.

"We believe Efonica's VoIP services, coupled with an exclusive MasterCard promotion, will be of value to MasterCard cardholders by providing an incentive to keep in touch with friends and family," said Cheryl Guerin, Vice President of Promotions and Interactive for MasterCard Worldwide.

Efonica offers consumers the ability to call each other using their existing landline or mobile telephone numbers. Calls can be made to and from any combination of PCs, Internet phones and regular telephones (with a SIP adapter), connected to either a wireless, broadband or dial-up Internet connection. The service was introduced incorporating Fusion's patent-pending Worldwide Internet Area Code(TM), which combined with a subscriber's existing telephone number, further simplifies the process of making a call. Consumers subscribe to Efonica by visiting http://www.efonica.com and completing an easy registration process.