Research and Markets has announced the addition of the "Mobile VoIP Market in EMEA 2010-2014" report to their offering.

One of the key factors contributing to this market growth is availability of next-generation networks. The Mobile VoIP market in the EMEA region has also been witnessing increasing usage of social networking sites. However, slow deployment of mobile broadband services could pose a challenge to the growth of this market.

TechNavio's report, the Mobile VoIP Market in the EMEA Region 2010-2014, has been prepared based on an in-depth analysis of the market with inputs from industry experts.

Key vendors dominating this market space include Skype, Fring Ltd., Vonage Holdings Corp., and Truphone Ltd.

TechNavio's report highlights that in the market, in the EMEA region, a small portion of international voice traffic originates from mobile devices, because operators charge high rates over cellular networks. Hence, the market opportunity for mobile VoIP is immense because most of the international voice traffic originates from fixed line, calling cards, and personal computers. This also results into increasing partnerships between traditional and next-generation service providers with international VoIP wholesalers to provide their customers competitive international calling rates.

Commenting on the report, an analyst from TechNavio's Telecom team said, The union of mobile VoIP with social media will open up a lot of opportunities in the coming year, which is one of the major trends of the Mobile VoIP market in the EMEA region. Considering the future growth, several providers are developing applications to provide free voice calls between social network (e.g., Facebook) friends over Wi-Fi or 3G. Mobile VoIP has a problem with emergency calls, and service providers have been very slow to add it to their packages.

Key findings from the report: Increasing Penetration of Smartphone Increasing Concern for Data Security and Latency by End-user Increasing Use of Video Capabilities in VoIP Service