The Green Power Internet Café Union has agreed with Buzz Technologies to 'hardwire' all of their PC homepages to the Chinese Language Version of www.12buzz.com
. They will also begin testing the BuzzTel VoIP platform.
Green Power Internet Café Union consists of over 10,000 PCs in 50 plus Internet Café locations, bringing the total number of PCs dedicated to Buzz in China to 40,000. Internet cafe PCs' market size in China is between 6 million and 10 million units, and these PCs are upgraded every 18 months. Buzz is aiming to capture the majority of these PCs through working with the various Internet Café Unions and rolling out VoIP, ISP and regional IT services across the country in an effort to catch the 2 market leaders in China, Google and Baidu.
"By 2012 there will be 373 million Internet users in China, 150 million more than in the US at the same time," says Ben Macklin, eMarketer senior analyst and author of the new report, "Online Advertising in China: The Olympic Year." "Despite this fact, the Chinese Internet market is still relatively immature and only in its first phase of growth.
"This makes China a large -- and growing -- opportunity for online advertising."
eMarketer forecasts that online advertising spending in China will grow from RMB7 billion ($924 million) in 2007 to RMB29.26 billion ($4.9 billion) in 2012. In projecting yearly growth rates, eMarketer assumed a strong uptick in 2008 due to the Beijing Olympics and annual growth above 30% to 2012.
"The 2008 Beijing Olympics will be a significant driver of advertising spending growth," says Mr. Macklin, "but positive underlying economic and demographic indicators point to continued advertising spending growth well beyond this year."